Most people who are looking for homes don't start by calling a Realtor. They ride around neighborhoods checking out what's for sale. If they see anything that interests them, then they call the Realtor. The information they get from the sign in front of a house may determine whether or not they phone. There are steps you can take to ensure you have planted real estate signs Denver house hunters stop and read.
You need to understand who the most likely prospects are for the house you are marketing. You would not expect an investor, looking for rental property, to be interested in the same information as a home buyer looking at exclusive golf course property. You must tailor your signage to your audience and appeal to what is motivating them. If you do not, you have wasted money on the sign.
Signs are advertising and marketing opportunities. They are not just for information. Every sign you put up should include a call to action. You have to tell the reader what to do. If you want a prospective purchaser to call for more information, the sign must say so. If you are having an open house, the sign in the front yard needs to be a great big personal invitation. You have to remember that signage is a selling tool.
Buying in bulk is a temptation you should avoid. Buying this way makes the cost per sign cheaper, but if the message is wrong, the signs are useless and you will have wasted your own, or your Broker's, money. If you want to purchase several signs at once to save money, you need to test the market first to see what it effective, and what falls on deaf ears.
It is great for your signage to be clever and graphically pleasing, but you have to include real information too. If the house has four bedrooms and three baths, you should say so. You will be wasting everybody's time by being vague. By the same token, nobody puts the price on a sign, and there is a reason for that.
Proofreading is your responsibility, not the printers. When the printer gives you a sign proof you need to look it over carefully. If there is a misspelled word, you can bet prospective purchasers will catch it, even if you do not. Realtors who, mistakenly, let incorrect and misleading information go up on a sign can get a call from the real estate commission.
Covering a sign with copy and graphics is pointless. Most buyers are in cars when they go house hunting. If the sign is overloaded with words and logo, it will just be a blur as they go by. Any sign should be designed to guide the reader's eye through it rapidly. If your sign is hard to read, people won't bother.
The right signage can help sell a house. The wrong sign is expensive and may mean that a property stays on the market longer than it should. As a professional Realtor you have to know what makes the difference.
You need to understand who the most likely prospects are for the house you are marketing. You would not expect an investor, looking for rental property, to be interested in the same information as a home buyer looking at exclusive golf course property. You must tailor your signage to your audience and appeal to what is motivating them. If you do not, you have wasted money on the sign.
Signs are advertising and marketing opportunities. They are not just for information. Every sign you put up should include a call to action. You have to tell the reader what to do. If you want a prospective purchaser to call for more information, the sign must say so. If you are having an open house, the sign in the front yard needs to be a great big personal invitation. You have to remember that signage is a selling tool.
Buying in bulk is a temptation you should avoid. Buying this way makes the cost per sign cheaper, but if the message is wrong, the signs are useless and you will have wasted your own, or your Broker's, money. If you want to purchase several signs at once to save money, you need to test the market first to see what it effective, and what falls on deaf ears.
It is great for your signage to be clever and graphically pleasing, but you have to include real information too. If the house has four bedrooms and three baths, you should say so. You will be wasting everybody's time by being vague. By the same token, nobody puts the price on a sign, and there is a reason for that.
Proofreading is your responsibility, not the printers. When the printer gives you a sign proof you need to look it over carefully. If there is a misspelled word, you can bet prospective purchasers will catch it, even if you do not. Realtors who, mistakenly, let incorrect and misleading information go up on a sign can get a call from the real estate commission.
Covering a sign with copy and graphics is pointless. Most buyers are in cars when they go house hunting. If the sign is overloaded with words and logo, it will just be a blur as they go by. Any sign should be designed to guide the reader's eye through it rapidly. If your sign is hard to read, people won't bother.
The right signage can help sell a house. The wrong sign is expensive and may mean that a property stays on the market longer than it should. As a professional Realtor you have to know what makes the difference.
About the Author:
You can get a summary of the things to keep in mind when ordering custom real estate signs Denver companies supply at http://www.signsonbroadway.com today.
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