E-Commerce Times

Thursday, 28 June 2018

Unique Marketing Giveaways That Your Clients Will Appreciate And Keep

By Christopher Smith


If you are going to succeed in business you have to have loyal customers and clients. Expanding your client base and keeping current customers is at the heart of all good marketing campaigns. Corporate marketers are always trying to come up with new ways to get, and keep, the company's name in front of past and potential clients. Instead of the old pens, pencils, and ball caps, some enterprising marketers are using popular gadgets to create unique marketing giveaways.

Aromatherapy and diffusers are examples of current trends. It seems like everyone is using scented oils, diffused into the air, to create a stress free atmosphere. Instead of offering the traditional room diffusers, companies are handing out a plug in version in the form of USB diffusers. This handy gadget fits neatly into almost any electronic device to create a pleasant scent clients can carry with them wherever they go.

More and more states are creating laws prohibiting drivers from using, or even holding, their phones while they are driving. The fines are beginning to mount, and the laws are going to be enforced. Smart marketers have decided these laws have created an opportunity to keep their company name and logo front and center every time a client gets in his car. They are handing out phone mounts that are attached to air vents to keep clients safe and legal.

Everybody takes selfies these days. Selfie sticks are something most people love to have. There are corporate marketers who have taken the selfie stick to the next level and are imprinting company information on a selfie keychain to give to clients. You just connect the remote to your phone and use the camera to take a photo.

One gimmick that is catching everybody's attention is the power bank juice box. The power bank is inside the box, which gives the business plenty of room on the outside to come up with clever messages. You can't assume the client will keep the box, so imprinting the information on the power bank is important.

An old gimmick with a new twist is a bottle opener that is a replica of an old soda bottle. This item is inexpensive enough to be handed out to the general public at trade shows or stuffed into goody bags and given to clients at corporate events. A plastic food bowl, complete with utensils fitted into the lid, is another food gimmick that people will keep and reuse.

Germs are something on most people's minds these days. Hand sanitizers are very popular. There are mini-sanitizer spray bottles marketers are handing out to clients with the company logo clearly imprinted on the front. They have a contemporary shape that makes them attractive additions to purses and pockets.

It's important to keep your company name in front of your customers. There is a lot of competition for their business. Giveaway gimmicks may seem corny and old fashioned, but they are still being used because they are effective and time tested.




About the Author:



No comments:

Post a Comment